Private beta — waitlist open

Frankly, you have no idea who's visiting your website.

Frankly watches your visitors, learns who's ready to buy, and gives them the right nudge at the right moment — on its own. No cookies. No consent banners. No configuration.

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Join 247 others on the waitlist
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See Frankly work
The difference

You already have the data.
You just can't see the people.

Yes, you get the numbers too. Traffic, trends, sources. But that's not why you'll stay.

Traditional analytics Yesterday
Pageviews1,842
Unique visitors1,204
Avg. session3:24
Bounce rate62.3%
Top page/pricing
New vs returning71% / 29%
Now what?
vs
Frankly Live
Returning visitor on the trail shoes — 4th time this week.
Offered free shipping. She took it. EUR 145.
Instagram visitor in cart — buying anyway. Staying quiet.
EUR 89 — no nudge needed.
12 approached today · 5 converted · 7 bought on their own
Today
EUR 1,840 — Frankly added EUR 620 that wouldn’t have happened.
How it works

One script. And you'll never guess again.

Paste it once. Frankly handles the rest — identifying, understanding, and acting on visitor behavior in real time.

01 — Collect

One line of code. Every visitor identified.

A lightweight script — under 4kb — identifies visitors using first-party signals. No cookies, no fingerprinting, no consent banner. Works in every browser, complies with every regulation. Your data stays on Frankly's infrastructure, isolated and yours.

3.8kb gzipped
<!-- That's it. Seriously. -->
<script src="https://cdn.frankly.so/f.js" defer></script>
Collecting — 847 visitors identified today
Works with Shopify, WooCommerce, WordPress, Next.js — any website.
Open source (AGPL) — read every line that touches your data.
02 — Understand

Frankly learns your site. You don't teach it.

Every visitor teaches Frankly something. Which pages signal intent. Where people hesitate. What a buyer looks like vs a browser. Which channels bring people who actually convert. You never configure any of this. Frankly figures it out by watching.

What Frankly learned Day 4
Visitors who read reviews before adding to cart convert at 2.4x the average.
Instagram brings your best buyers. Google Ads brings browsers.
Returning visitors don’t need discounts — they need reassurance. First-timers respond to free shipping.
Your checkout drops off on mobile. Desktop converts 2x better.
03 — Act

No rules. No setup. Frankly learns what works.

Frankly starts by watching. It learns what success looks like on your site, discovers which nudges convert which visitors, and figures out when to stay quiet. You don't configure triggers — you watch your salesman get smarter every day.

Frankly is working Live
14:32 Returning visitor on trail shoes — offered free shipping
14:33 EUR 145 — free shipping sealed it
14:35 Instagram visitor in cart — she’s buying anyway. Staying quiet.
14:36 EUR 89 — organic, no nudge needed
14:38 Free shipping converts at 38%. 10% off only 12%. Dropping it.
14 nudged today · 6 converted · 9 bought on their own
EUR 2,340

The best salesman you never hired.

Who it's for

The ones you're ignoring are ready to buy.

E-commerce

Stop giving blanket discounts. Frankly knows who needs a nudge, who needs confidence, and who was buying anyway.

NP
Returning visitor
3rd visit · trail shoes · via Instagram
EUR 145
Converted
Frankly offered free shipping. She took it.

SaaS & B2B

Your best lead visited pricing 4 times and read 12 docs pages. Your sales team didn't know — until Frankly pinged them.

RL
High-intent prospect
4th visit · via LinkedIn
Demo
Booked
Frankly alerted sales at the right moment. They reached out. He booked a demo.

Content & Membership

A reader came back 47 times but never subscribed. Frankly figured out the right moment to ask.

DW
Power reader
47th visit · via Newsletter
Subscribed
Member
Frankly waited until article 5 to show the offer. She converted.
Early access

Early access is free.

Frankly is being built right now. The first sites that join help shape the product — and pay nothing while they do.

Frankly is independent. No venture capital, no advertising revenue, no data sales. When pricing comes, it will be honest and simple. For now, the only cost is your feedback.

The story
Data should help people, not just count them.

I love research, data, and finance. Not as abstractions — as tools that change how people make decisions. Since 2008 I've built websites, CMS platforms, and publisher tools for hundreds of clients. Every single one had the same blind spot: they had all the data in the world, but couldn't tell who was ready to buy and who was just browsing. They gave the same discount to their most loyal customer and a stranger from Google. The same experience for everyone, because the tools that could tell the difference cost six figures and required a data team.

Putting everything I know about data and behavioral patterns into a tool that helps people actually engage with their audience — you can wake me up for that. When cookie-based tracking finally broke, I stopped waiting for someone else to build it.

Frankly is open source because I think you should be able to read every line of code that touches your visitors' data. It's independent because I don't want investors deciding what to do with that data. And it's honest because this industry has been lying to website owners for too long.

Erik Bruinsma
Founder
Open source (AGPL) Cookieless GDPR compliant Built in Europe

Built in public. Every decision, every mistake, every breakthrough.

LinkedIn X / Twitter

The best salesman
you never hired.

Paste one script. Watch Frankly learn your site and start selling.

Questions

The short answers.

What is Frankly?

A cookieless visitor intelligence platform. It identifies your website visitors without cookies or consent banners, builds behavioral profiles automatically, and triggers actions based on how visitors actually behave. Unlike analytics tools that show you what happened, Frankly tells you who your visitors are and what to do next.

How does it identify visitors without cookies?

Frankly uses first-party signals to recognize returning visitors. No third-party cookies, no browser fingerprinting, no consent banner needed. Works in every browser, fully GDPR compliant. You collect data on 100% of your visitors, not just the ones who click "accept."

How is this different from Google Analytics?

GA4 shows you aggregate numbers — pageviews, bounce rates, traffic sources. Frankly builds individual visitor profiles with engagement, intent, and loyalty scores. More importantly, it lets you act on that intelligence automatically. It's not a dashboard you stare at — it's a decision layer that works for you.

Do I need a consent banner?

No. Frankly doesn't use cookies or fingerprinting, so no consent banner is required under GDPR. That means no 40% data loss from visitors clicking "reject."

What platforms does it work with?

Any website. Shopify, WooCommerce, WordPress, Next.js, custom-built — just paste one script tag. Under 4kb, loads asynchronously, won't slow your site down.

How does Frankly decide when to act?

It learns. Frankly watches your visitors, discovers what success looks like on your site, and figures out which nudge works for which type of visitor. It also learns when not to act — some visitors are already buying and don’t need a discount. No rules to configure. Frankly gets smarter with every interaction.

Is it open source?

Yes. AGPL licensed. Every line of code is on GitHub. You can read, audit, and fork it. Open source exists for transparency and trust — so you can verify exactly how your visitor data is handled.